摘要
[目的/意义]图书馆微信平台作为新兴媒体,尚处于初期发展阶段,仍存在不足之处。通过对高等学校图书馆微信用户满意度评价,能够提高微信服务质量,提升微信用户体验,更好地迎合高校用户个性化需求。[方法/过程]文章在原有高校图书馆微信用户满意度评价指标体系的基础上,收集用户真实反馈,并将其转化为语言分布评价信息。依据获得的评价信息,利用离差最大化方法确定指标权重,为后续方法奠定基础。[结果/结论]鉴于灰色关联双向投影方法在处理多属性决策问题方面的优点,将灰色关联双向投影方法扩展到语言分布评价信息中,提出语言分布灰色关联双向投影方法,并将此方法用于山东省高校图书馆微信用户满意度实例评价中。此外,为了验证文章所提方法在实际应用中的合理性和有效性,选取已有的DAWA算子和DW-TODIM方法作为对比方法进行比较。
[Purpose/significance] As a new media,the library WeChat platforms is still in its initial stage,and there are some shortcomings.By evaluation of university library WeChat user satisfaction,the quality of WeChat service and can be improved,the experience of WeChat user can be enhanced and the personalized needs of WeChat user can be better meet.[Method/process] on the basis of the original WeChat user satisfaction index system,this paper collect the evaluation from WeChat user and transform it into linguistic distribution assessment.According to the obtained evaluation,the weights of multiple attributes can be calculated by the maximum deviation method.[Result/conclusion] In view of the advantages of grey relational bidirectional projection method in dealing with multi-attribute decision-making problems,this paper extends the grey relational bidirectional projection method to the linguistic distribution assessment,puts forward the linguistic distribution grey relational bidirectional projection method,and applies this method to the evaluation of WeChat user satisfaction of University Libraries in Shandong Province.In addition,in order to verify the rationality and validity of the proposed method in practical application,the existing DAWA operators and DW-TODIM methods are selected as comparison methods to compare with the proposed method.
出处
《情报理论与实践》
CSSCI
北大核心
2019年第11期107-114,共8页
Information Studies:Theory & Application
基金
国家自然科学基金项目“基于扩展概率语言词集的不确定多准则决策方法与应用研究”(项目编号:71771140)
山东省泰山学者专项资金(项目编号:ts201511045)
中宣部文化名家暨“四个一批”人才项目
山东省社会科学规划研究项目“基于模糊决策理论的山东高校图书馆微信用户满意度评价研究”(项目编号:18DGLJ15)的研究成果
关键词
高校图书馆
微信
用户满意度
灰色关联双向投影方法
离差最大化法
语言分布评价
university library
WeChat
user satisfaction
grey relational bidirectional projection method
maximum deviation method
linguistic distribution assessment
