摘要
本文分别介绍了2019年国际营销奖的三个获奖项目,即加拿大不列颠哥伦比亚大学图书馆的“数字涂色书”活动、芬兰万塔市图书馆的“口袋图书馆”项目和澳大利亚阳光海岸图书馆的“故事座椅”活动,并从中归纳出值得我国图书馆借鉴学习的经验启示,希望以此推动国内外图书馆交流,使我国图书馆发展得更好。
This article introduces the three projects of IFLA international marketing award winners 2019:the library of the university of British Columbia,Canada,“Digital Colouring Book campaign”project;Vantaa City Library in Finland,“Pocket Library”project;Sunshine Coast Libraries,Australia,“Story Seats”project.Through the analysis of these three winning projects,the article sums up several enlightenments for Chinese libraries,and hopes to promote the library communications at home and abroad,to make the development of our country librarianship better and better.
作者
敖卫东
AO Weidong(Hulunbuir City Library,Hulunbuir 021000,China)
出处
《晋图学刊》
2019年第4期34-37,共4页
Shanxi Library Journal
关键词
国际图联国际营销奖
图书馆服务创新
馆藏开发利用
IFLA international marketing award
library service innovation
collection development and utilization
