摘要
高校二级学院是我国高等教育大发展的产物,高校二级学院校园文化建设是高校校园文化建设的有机组成部分,对繁荣高校校园文化具有不可替代的作用。文章对桂林理工大学商学院“商学期”品牌活动的实践探索和实践成果进行深入剖析,从中总结高校二级学院校园文化品牌活动建设的相关经验。
The secondary college is the product of the great development of higher education in China. The construction of campus culture in secondary colleges plays an irreplaceable role in the prosperity of campus culture in universities.This paper makes an in-depth analysis of the exploration and achievements of the "Business Semester" brand activities held in the Business School of Guilin University of Technology, and summarizes the relevant experience of the construction of the activities in secondary colleges.
作者
曾丽萍
凌日飞
Zeng Liping;Ling Rifei(Business School,Guilin University of Technology,Guilin,Guangxi 541004;Business School,Guilin University of Technology,Guilin,Guangxi 541004)
基金
2015年广西高校思想政治教育理论与实践立项研究课题“高校综合改革背景下大学生校园文化活动特色项目培育建设研究”(项目编号：2015MSZ011)
桂林理工大学2018年辅导员专项研究课题“‘双一流’背景下学生工作‘一院一品、一院一特’项目建设长效机制研究”(项目编号：GUT18FB11)
关键词
高校二级学院
校园文化
品牌建设
secondary college
campus culture
cultual brand
construction
