摘要
网络直播作为"互联网+"背景下的热门媒体工具,具有即时、互动、传播广泛等特点,已成为"90后""00后"大学生校园生活的重要组成部分,也是高校思想政治工作重点平台之一。高校思政教育工作在运用网络直播过程中,在提高有效性的同时,如何趋利避害、扬长避短,成为一项新的课题。文章从网络直播的特征及其在高校思政教育中的意义出发,运用SWOT的分析技术,剖析了网络直播工具的优缺点和运用的机会和风险,据此,提出了加快网络直播在高校思政教育中的运用、注意趋利避害、注意扬长避短和规避风险的建议。
Webcast, a popular media tool under the background of "Internet +", is characteristic of immediacy, interaction and wide dissemination, becoming an important part of the life of post-90 s and post-00 s college students, and an essential platform for ideological and political work in universities. It has become a subject of wide concern as to its application,effectiveness, advantages and disadvantages. This paper used the SWOT to examine the advantages and disadvantages, the opportunities and risks in the application of the webcast, therefore proposing some specific measures to bring in full play the role of the webcast in the college ideological and political work, and rationally turn disadvantages into advantages to avoid any risks.
作者
王盛
WANG Sheng(Yangming College, Ningbo University, Ningbo 315211, China)
出处
《宁波大学学报（教育科学版）》
2019年第5期82-86,共5页
Journal of Ningbo University(Educational Science Edition)
关键词
大学生
网络直播
思想政治工作
university students
webcast
ideological and political work
