摘要
乡村居民生态振兴行为意向意义重大,直接关系乡村振兴战略的实施。在梳理相关文献的基础上,对感知行为控制、主观规范、环境态度、环境背景与生态振兴行为意向五者的关系进行思辨,构建概念模型。通过在光明村、浔龙河村、花明楼村和彩陶源村发放问卷获取数据,再运用结构方程模型对五个变量之间的关系进行分析。研究结果显示:乡村居民生态振兴行为意向由一般生态振兴行为意向和特殊生态振兴行为意向两个维度组成;感知行为控制和环境态度对乡村居民生态振兴行为意向有正向影响;主观规范对特殊生态行为意向有积极影响;环境态度通过环境背景来间接影响乡村居民生态振兴行为意向。最后,从村干部、乡村居民和旅游景点三个方面提出环境保护的建议。
The intention of rural residents'ecological revitalization behavior is of great significance and directly related to the implementation of the rural revitalization strategy.On the basis of related theory,the relationship among perceived behavior control, subjective norms,environmental attitudes,environmental background and ecological revitalization behavior intentions is considered and a conceptual model is constructed.Data were obtained by issuing questionnaires in four villages of Guangming Village,Qilonghe Village,Huaminglou Village and Caitaoyuan Village,and then the structural equation model was used to analyze the relationship between the five variables.The results show that the rural residents'ecological revitalization behavior intention is composed of two aspects:general ecological revitalization behavior intention and special ecological revitalization behavior intention;perceptual behavior control and environmental attitude have positive influence on ecological revitalization behavior intention;subjective norms have positive influence on the intention of special ecological behavior;environmental attitudes indirectly affect the intention of ecological revitalization through environmental background.After that,the study proposed environmental protection from three aspects:village officials,residents and tourist attraction.
作者
许春晓
刘美琴
XU Chun-xiao;LIU Mei-qin(College of Tourism,Hunan Normal University,Changsha,Hunan 410081)
出处
《怀化学院学报》
2019年第7期53-60,共8页
Journal of Huaihua University
基金
湖南省统一战线理论政策研究重点课题“统一战线促进乡村生态振兴问题研究”(2018025)
关键词
生态振兴行为意向
环境背景
TPB理论
ecological revitalization behavioral intention
environmental background
the theory of planned behavior
