摘要
不少医疗从业者将医疗卫生行业的负面媒介形象归咎为媒体从业者职业道德和社会责任意识的缺乏,这是有失偏颇的。医疗从业者媒介素养的缺乏导致失范的行业被媒体大量曝光是核心原因。要改善媒介形象,既需改革失范的行业,也需提升医疗从业者的媒介素养:善“识”媒体、善“用”媒体、善“批”媒体,帮助媒体和公众客观、理性、全面报道医疗卫生行业,营造积极的舆论环境。
It is biased that many medical staff blame the negative medical image on the lack of professional ethics and social responsibility of media staff. However, the lack of media literacy of medical staff leads to the loss of industry standardization, which is the core cause of mass exposure by the media. To Improve the image of the media, we need not only reform the status of the industry anomie, but also to improve media literacy of medical staff: to have a good identification on media interview, to make a good use of the medias request for interviews, to have a discreet identification on different information of mass media, to help the media and the public to provide objective, rational and comprehensive coverage of the health care industry, and to create a positive public opinion environment.
作者
杨丽丽
高翔
YANG Lili;GAO Xiang(Propaganda Department, Zhongnan Hospital of Wuhan University,Wuhan 430071, China)
出处
《中国医学伦理学》
2019年第8期1056-1058,共3页
Chinese Medical Ethics
关键词
媒介形象
健康传播
媒介素养
共情
Media Image
Health Communication
Media Literacy
Empathy
