摘要
客户需求重要度的确定是产品族规划的关键环节,对企业产品族开发成功与否起着至关重要的作用。目前地铁产品族的设计大部分仅考虑城市运营商的需求,而缺乏对其终端用户,即普通乘客的需求进行分析。为此,提出一种面向多主体客户的地铁需求重要度确定方法。首先,基于熵值法确定城市运营商的需求重要度;其次,采用模糊Kano模型确定出普通乘客的必备需求、期望需求以及魅力需求;最后,根据普通乘客的需求分类结果,引入重要度调整函数对运营商需求重要度进行调整,从而确定出综合考虑普通乘客与运营商偏好的最终需求重要度。以地铁车辆为例,验证了该方法的有效性和可行性。
The determination of customer requirement importance is the key link of product family planning, which plays an important role in the success of product family development. At present, most of the design of subway product family only considers the needs of urban operators, but lacks the analysis of the needs of its end users, that is, ordinary passengers. For this reason, this paper proposes a method of determining the importance degree of subway demand for multi-agent customers. Firstly, the demand importance of urban operators was determined based on entropy method;secondly, a fuzzy Kano model was used to identify the must-be qualities, one-dimensional qualities and attractive qualities of ordinary passengers;finally, according to the demand classification results of ordinary passengers, the importance adjustment function was introduced to adjust the operator’s demand importance, so as to determine the ultimate demand importance considering the preferences of ordinary passengers and operators. Taking subway vehicle as an example, the effectiveness and feasibility of the method were verified.
作者
刘兴中
韩鑫
黎荣
武浩远
钱一山
LIU Xingzhong;HAN Xin;LI Rong;WU Haoyuan;QIAN Yishan(Institute of advanced design and manufacturing,School of Mechanical Engineering, Southwest Jiaotong University,Chengdu 610031,China)
出处
《机械设计与研究》
CSCD
北大核心
2019年第3期145-149,共5页
Machine Design And Research
基金
国家重点研发计划资助项目(2017YFB1201102)
关键词
多主体客户
地铁
需求重要度
熵
模糊Kano模型
multi-agent customers
subway vehicle
importance of demand
entropy
fuzzy Kano model
