摘要
有效的政策沟通对于促进目标群体的政策理解具有重要意义。在政策过程的每一个阶段,都存在着各种形式的沟通活动,整体而言,政策生命周期中存在着政策对话、政策营销与政策培训等三种类型的政策沟通活动,其对目标群体政策理解的影响效应与作用机理也存在差异。以《工业节能管理办法》为研究对象的实证分析表明:政策对话和政策培训对政策理解具有显著的正向影响,而政策营销对政策理解则无显著影响;与政策对话相比,政策培训更有助于促进目标群体的政策理解;政策培训和政策对话的积极作用和相对重要性在政策理解的不同维度上存在差异。
Effective policy communication is of great significance for promoting policy understanding of target groups.At every stage of the policy process,there are various forms of communication activities.On the whole,there are three types of policy communication in the policy life cycle: policy dialogue,policy marketing and policy training.Each of them has different effect on policy understanding of target groups.Empirical analysis based on Industrial Energy Conservation Management Measures shows that: policy dialogue and policy training have significant positive effects on policy understanding,while policy marketing has no obvious effect on policy understanding.The positive role and relative importance of policy training and policy dialogue differ in different dimensions of policy understanding.
作者
李燕
母睿
朱春奎
LI Yan;MU Rui;ZHU Chun Kui(Department of Humanities and Social Sciences,Dalian University of Technology,Dalian,Liaoning Province 116024;School of International Relations and Public Affairs,Fudan University,Shanghai 200433)
出处
《探索》
CSSCI
北大核心
2019年第3期122-134,共13页
Probe
基金
国家自然科学基金项目“用户行为视角下‘互联网+政务服务’公民获得感提升机制研究”(71704018),项目负责人:李燕
国家自然科学基金项目“城市群环境治理背景下网络不确定性与政府间协作机制研究”(71774022),项目负责人:母睿
大连理工大学基本科研业务费项目“‘互联网+政务服务’公民使用行为研究”(DUT18RC(4)022),项目负责人:李燕
国家社会科学基金重大项目“中国基本公共服务供给侧改革与获得感提升研究”(16ZDA081),项目负责人:朱春奎
关键词
政策沟通
政策理解
政策周期
政策执行
节能减排
policy communication
policy understanding
policy cycle
policy implementation
industrial energy conservation management
