摘要
家电产品全生命周期中,消费者既是家电产品的主要使用者,又是废旧家电的主要产出者,因而,探究消费者废旧家电的影响因素,对促进消费者参与废旧家电回收行为具有重要意义。本研究以计划行为理论和动机-机会-行为(MOA)理论为基础,构建了消费者废旧家电回收行为影响因素的理论模型。研究结果表明:消费者废旧家电回收行为不仅受回收行为意向及其影响因素的影响,也受“绿色消费动机”及其影响因素的影响,且绿色消费动机对回收行为的影响(0.298)大于回收行为意向对回收行为的影响(0.125),说明影响消费者废旧家电回收行为的驱动因素,不限于回收阶段,也受消费阶段心理动机的影响,这为研究废旧家电回收行为提供新视角。
In the whole life cycle of household appliances, consumers are not only the main users, but also the main producers of them. Therefore, it is of great significance to promote consumers’ participation in recycling the waste household appliances by exploring the influence factors of these appliances. Based on the theory of planned behavior and the MOA theory, this paper constructs a theoretical model of the influence factors of consumers’ recycling behavior of waste household appliances. The results of the research show that the recycling behavior of consumers is not only influenced by the recycling intention and its influence factors as well as “green consumption motivation” and its influence factors. The influence of green consumption motivation to recycling behavior (0.298) is greater than the recycling behavior intention to recycle behavior (0.125), which demonstrates the influence of the driving factor of this recycling behavior, is not only subject to the recovery phase but also affected by psychological motivation of consumption stages. It also provides a new perspective for study of recycling behavior of waste household appliances.
作者
李海红
张霜
向海燕
LI Hai-hong;ZHANG Shuang;XIANG Hai-yan(School of Economics and Management, Southwest University of Science and Technology,Mianyang 621010,Sichuan,China)
出处
《西南科技大学学报（哲学社会科学版）》
2019年第2期45-52,共8页
Journal of Southwest University of Science and Technology:Philosophy and Social Science Edition
基金
西南科技大学研究生创新基金“基于扎根理论的消费者电子废弃物减量化行为研究”(项目编号:18YCX023)的资助
关键词
废旧家电
回收行为
回收行为意向
绿色消费动机
waste household appliances
recycling behavior
recycling behavior intention
green consumption motivation
