摘要
为了解消费者绿色服装购买行为的形成机制,梳理国内外绿色服装购买行为的相关研究,回顾绿色服装购买行为的定义,总结绿色服装购买行为的影响因素,基于计划行为理论与动机−机会−能力理论,探讨绿色服装购买行为的形成机制,最后提出未来可从心理、个体、环境、产品因素跨学科跨地域对绿色服装购买行为进行研究和发展.后续可整合现有理论扩展研究模型,对消费者的绿色服装购买行为展开深入研究,探究绿色服装购买行为的价值,并为相关理论研究提供借鉴.
In order to understand the formation mechanism of consumers’green clothing purchasing behavior,relevant domestic and foreign researches on green clothing purchasing behavior were sorted out.The definition of green clothing purchasing behavior was reviewed,and influencing factors of green clothing purchasing behavior were summarized,After that,the formation mechanism of green clothing purchase behavior was explored based on the theory of planned behavior and motivation-opportunity-ability.Then Future research direction and development trend were put forward from the perspectives of psychology,individual,environment and product in the end.Subsequently,the existing theoretical extension research model can be integrated to conduct in-depth research on consumers'green clothing purchase behavior,explore the value of green clothing consumption,and also provide reference for related research.
作者
刘鑫
方圆
李沛
LIU Xin;FANG Yuan;LI Pei(School of Textiles and Fashion,Shanghai University of Engineering Science,Shanghai 201620,China)
出处
《上海工程技术大学学报》
CAS
2021年第3期259-265,共7页
Journal of Shanghai University of Engineering Science
基金
上海工程技术大学新进教师培养资助项目(0239-A3-0100-21-0928)。
关键词
绿色服装
购买行为
影响因素
理论模型
green clothing
purchase behavior
influencing factors
theoretical model
