摘要
本文从城市品牌视觉形象的理论视角着手,提出了构建城市品牌视觉形象设计的识别性、民族性和时代性等三大原则,并以绍兴城市品牌视觉形象的设计案例,通过对越文化的挖掘、设计元素的提炼、城市标志的构建和基础系统、应用系统的规范等方面的设计研究,构建了以绍兴城市标识为核心的系列内容,并规范了视觉系统的使用要求,论证了本设计思路与方法的有效性和可行性。为我国城市品牌视觉形象构建、设计给予了参考与借鉴。
Starting from the theoretical perspective of urban brand visual image, this paper puts forward three principles of constructing the visual identity design, nationality and era of urban brand visual image design,and through the design case of Shaoxing city brand visual image,through the mining of Vietnamese culture The design elements,the construction of the city logo,the design of the basic system and the application system,and the design of the Shaoxing city logo as the core, and standardized the use requirements of the visual system,demonstrated the design ideas.And the effectiveness and feasibility of the method.It gives reference and reference for the construction and design of the visual image of urban brands in China.
出处
《工业设计》
2019年第4期82-84,共3页
Industrial Design
基金
2019年度浙江省社科联研究课题
项目名称:城市品牌视觉形象的设计研究――以绍兴为例(项目编号:2019N81)
关键词
城市品牌
视觉形象
设计原则
绍兴
构建与规范
City brand
Visual image
Design principle
Shaoxing
Construction and regulation
