摘要
城市旅游视觉形象识别系统是将城市地域文化、风俗文化等按照现代设计手法进行具体化、视觉化的设计,并进行传播推广的一种表现形式。良好的视觉形象设计可以将城市文化内涵及地域、民俗特色进行充分展示与传达,给予游客良好的视觉记忆力,它是地域文化的视觉化载体,也是城市文化精神内涵的体现,文章在基于清远福地文化的基础上,论述了清远城市旅游视觉形象设计的重要性,并以清远市为例进行了探讨分析。
The city tourism image visual identification system is a form of expression. It will combine urban geographical culture, customs and culture in accordance with the modern design methods such as specific and visual design. Good visual image design can be urban culture connotation and regional, and folk characteristic carries on the full display and communicate, causing the most intuitive visual impact to tourists. It is the visual carrier of regional culture, and is also the embodiment of the spiritual connotation of urban culture. This article based on QingYuan fudi culture, on the basis of discussing the importance of the visual image of city tourism brand, and taking visual design system in QingYuan city as an example, analyzes the urban tourism.
出处
《设计》
2017年第15期138-139,共2页
Design
基金
广东南华工商职业学院社科课题"福地文化下的清远城市旅游形象定位与视觉设计研究"(课题编号:16k18)的研究成果之一
