摘要
目的为山东土特产设计合适的包装,提高产品的市场竞争力,推动区域经济发展。方法以市场和消费者需求为导向,采用增强文化内涵,弘扬齐鲁文化;凸显地域特色,确保正宗地道;就地取材,坚持可持续发展;融合品牌建设,打造精品包装的策略。从市场调研、结构设计、视觉传达设计等方面,提高土特产的包装设计水平。结论为高端包装、系列化包装、组合包装是土特产包装的重要发展方向,科学合理的包装是提升土特产品牌知名度的有效措施。
Objective Design suitable packaging for Shandong local products, and improve the market competitiveness of products, promote regional economic development. Method Guided by market and consumer demand, using the strategy of enhance the cultural connotation, carry forward the Qilu culture; highlight the regional features, ensure genuine; choose local materials, adhere to sustainable development; combine with brand building, build the high-quality packaging. From the aspects of market research, structure design, visual communication design, etc., to raise the level of local products packaging design. Conclusion Series of packaging, high-end packaging, composite packaging are important developing directions of local products packaging, scientific and reasonable packaging is effectively measures for local products to increase brand popularity.
出处
《绿色包装》
2018年第3期63-67,共5页
Green Packaging
基金
山东省社会科学规划项目<山东土特产包装设计研究>(16DWYJ03)
关键词
包装
土特产
地域特点
packaging
local special products
local area characteristic
