摘要
经济新常态下,互联网成为我国经济转型和产业结构升级的新引擎,不仅深刻地改变了旅游者行为,而且提升了旅游产业满足旅游者需求的动态优化能力。本文实证分析了互联网对旅游产业动态优化的作用,检验了互联网对不同类型旅游企业的影响。研究结果表明:互联网对旅游产业总体发展及动态优化具有显著的影响,说明互联网扩展和创新了旅游产业的内容,推动了旅游产业动态优化。对不同旅游企业来说,互联网对旅行社的影响效应明显高于星级酒店和旅游景区(点)。固定电话等传统通信工具对旅游产业动态优化的作用不够显著,对旅游企业普遍具有显著的负面影响,这也从另一个角度证明了互联网对旅游产业动态优化的作用。在考虑内生性机制的情况下,本文进一步的检验结果表明计量结果具有较强的稳健性。在此基础上,本文从政府和旅游企业等不同层面提出了推动旅游产业动态优化的对策建议。
Dynamic evolution and optimization is one of the most important areas of research in industrial economics.However,research into the dynamic evolution and optimization of the tourism industry has not attracted sufficient attention,especially in terms of empirical testing.Related research is mostly confined to the traditional industrial economics point of view,ignoring the particularity of the tourism industry itself.Such research cannot reflect the demand orientation of tourists(especially in the Internet environment),and there is a disjunction with the current state of development of the tourism industry.In particular,in the context of the rapid spread of the Internet,research on its dynamic optimization for the tourism industry lacks systematic empirical testing.Industrial dynamics are the result of the interaction of different industrial sectors at the micro-mechanism level,and the term essentially refers to the emergence of macro phenomena from micro-mechanisms.Dynamic optimization is one of the most important aspects of the supply-side reform of the tourism industry,and an important form of its innovative development.The dynamic optimization of the tourism industry not only demonstrates the industry s transformation and change of structure in different condition,but also shows the tourism industry's ability to effectively meet the dynamic needs of tourists.The Internet,and its wide application in the tourism industry,have enhanced the industry's dynamic optimization ability,and enabled it to effectively meet the needs of tourists.By examining the development of the tourism industry,this paper defines and analyzes the dynamic optimization process of the tourism industry,as centered on tourists who use the Internet.Based on changes in tourists'roles under the framework of the Internet,and the specific circumstances of the tourism industry's development,this paper uses provincial panel data from 2004-2017 to test the influence of the Internet on the tourism industry's dynamic optimization,in order to capture the
作者
杨勇
YANG Yong(Business School,East China Normal University,Shanghai, 200241,China)
出处
《经济管理》
CSSCI
北大核心
2019年第5期156-170,共15页
Business and Management Journal ( BMJ )
基金
国家社会科学基金项目"旅游产业虚拟-实体集群协同发展研究"(18BGL144)
华东师范大学2018年智库成果培育重点项目"文旅合力助推上海品牌建设的机制和路径研究"(2018ECNU-ZKPY011)
关键词
互联网
旅游产业
动态优化
实证检验
internet
dynamic optimization
tourism industry
emipircal test
