摘要
通过收集旅游网络平台上点评文本大数据,对文本进行旅游要素编码及要素等级评定,通过IPA重要性-满意度分析法获得景区在发展过程中,游客对游憩资源要素的重要性与满意度评价水平。结果表明:景区重要性均值为2.76,满意度均值为3.03,大多数要素获得游客满意,24个要素中,有11个要素获得高满意度,其余13个要素处于低满意度。将景区要素IPA分析图划分成四象限,优势区、改进区、机会区和维持区,从而对景区游憩质量提升提出相关建议。
By collecting the online travel commentary on a tourism network platform,the text is coded and factor graded.The importance-performance analysis method is used to obtain the importance and satisfaction of tourists on the resources of recreation resources.The results showed that the average importance score is 2.76,the average satisfaction score is 3.03.Most of the elements are satisfied by tourists.Among the 24 elements,11 elements are highly satisfied,and the remaining 13 elements are in low satisfaction.The IPA analysis map of the scenic spot is divided into four quadrants,the superior zone,the improvement zone,the opportunity zone and the maintenance zone.Suggestions were put forward for improving the quality of scenic spots.
作者
黄淑萍
葛鈜晔
刘芬菲
王敏华
董建文
HUANG Shuping;GE Hongye;LIU Fenfei;WANG Minhua;DONG Jianwen(College of Landscape Architecture,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China;Forest Park Engineering Technology Research Center of the State Forestry Administration,Fuzhou,Fujian,350002;College of Forestry,University of British Columbia,Vancouver,V6T 1Z4,Canada)
出处
《林业资源管理》
北大核心
2019年第1期123-128,共6页
Forest Resources Management
基金
森林公园风景游憩林生态功能评价指标体系(闽林科[2017]3号)
关键词
网络点评
重要性-满意度分析
千岛湖国家森林公园
游憩资源
提升策略
image perception
importance-performance analysis
Qiandao Lake National Forest Park
recreational resources
promotion strategy
