摘要
立足于医药企业实际需求,结合医药市场营销学教学实际情况和制药工程专业学生特点,在教学中引入分层次、贯穿式实践课程并结合配套的评价体系替代传统试卷考试,建立了能力导向的医药市场营销学综合教学评价体系。该综合教学评价体系可操作性强、符合市场需求、切实可行、是培养适应医药企业要求的复合型创新人才的一个有效模式。
Based on the actual demand of pharmaceutical enterprises,combined with the practical situation of pharmaceutical market marketing and the characteristics of pharmaceutical engineering specialty students,a comprehensive teaching evaluation system is established,which is divided into layers,through-through practice courses and combined with the matching evaluation system. The comprehensive teaching evaluation system has strong operability,meets the market demand and is feasible,and is an effective mode to train the compound creative talents who meet the requirements of pharmaceutical enterprises.
作者
毛崇武
张茂兰
陈国华
许永全
MAO Chong-wu;ZHANG Mao-lan;CHEN Guo-hua;XU Yong-quan(College of Chemistry and Engineering,Sichuan Institute of Technology,Zigong,Sichuan 643000,China;Gansu Health Vocational College,Lanzhou,Gansu 730000,China)
出处
《教育教学论坛》
2019年第8期78-79,共2页
Education And Teaching Forum
基金
四川理工学院教改项目(JG-1609)研究成果
关键词
医药市场营销
能力导向
综合教学评价
创新人才培养模式
pharmaceutical marketing
ability oriented
comprehensive teaching evaluation
innovative talent training model
