摘要
"所有人向所有人传播"的自媒体,改变了大众传播的形态,也改变了媒介文化的形态。自媒体媒介文化因为其生产主体的转向,而具有了新的文本呈现:文本形态方面符号的瞬时传播;生产框架方面民间的日常叙事;路径扩散方面圈层的交往行动。自媒体媒介文化带来了文化批评视角与范式的改变,主流文化对于自媒体媒介文化应有吸纳与批判的双重文化自觉。
We media has transformed the patterns of mass media and media culture. As a result of information dissemination activities led by the general public, we media culture bears new forms of text, the instant transmitting of message, of framework, the daily storytelling by citizens, and of spread, the interactions between digital social communities. Mainstream media culture, brought about by we media culture’s perspectives and paradigms of criticism, is believed to both embrace and criticize the latter.
出处
《文化艺术研究》
CSSCI
2018年第4期7-12,共6页
Studies in Culture and Art
基金
江苏省哲学社会科学规划课题"媒体官方微博的运维与创新研究"(项目编号:14TQB012)的阶段性成果
江苏高校"青蓝工程"资助
关键词
自媒体
媒介文化
生产转向
文本呈现
we media
media culture
shift of production
forms of text
