摘要
在创新创业型社会以及创业经济全面到来的背景下,创业活动对促进经济的增长、社会的发展进步具有重要的作用。基于既有文献及本研究的基础,将创业效能感界定为创新性、财务控制能力、市场营销能力三个维度,研究了90后大学生自尊水平、创业效能感与创业意向之间作用关系和影响机制。采用调查问卷方式,借助SPSS和AMOS分析软件,对262份有效问卷进行分析。结果表明:90后大学生自尊水平与创业效能感相关,90后大学生创业效能感与其自身的创业意向相关。90后大学生自尊水平对其创新性有直接显著影响;自尊水平对财务控制能力有直接显著影响;自尊水平对市场营销能力有直接显著影响;创新性对创业意向有直接显著影响;财务控制能力对创新性有直接显著影响;市场营销能力对创业意向有直接显著影响。
In the context of an innovative entrepreneurial society and the full arrival of the entrepreneurial economy,entrepreneurial activities play an important role in promoting economic growth and social development and progress.Based on the existing literature and the foundation of this research,the entrepreneurial efficacy is defined as three dimensions:innovation,financial control ability and marketing ability.The relationship between the self-esteem level,entrepreneurial efficacy and entrepreneurial intention of the post-90s college students is studied.The results show that the level of self-esteem of college students after90is related to entrepreneurial efficacy.After90years,the entrepreneurial efficacy of college students is related to their own entrepreneurial intention.After90,college students′self-esteem has a direct and significant impact on their innovation;self-esteem has a direct and significant impact on financial control ability;self-esteem has a direct and significant impact on marketing ability;innovation has a direct and significant impact on entrepreneurial intention;financial control ability Innovation has a direct and significant impact;marketing capabilities have a direct and significant impact on entrepreneurial intentions.
作者
曹庆楼
刘雯
姜泰元
CAO Qing-lou;LIU Wen;JIANG Tai-yuan(School of Economics and Management, Minnan National Normal College, Duyun 558000, China;Department of Entrepreneurship, National University of Kunsan, Kunsan 54150, Korea;Department of Logistics, National University of Kunsan, Kunsan 54150, Korea)
出处
《财经理论研究》
2018年第6期89-98,共10页
Journal of Finance and Economics Theory
关键词
90后大学生
自尊水平
创业效能感
创业意向
post-90s college students
self-esteem level
entrepreneurial efficacy sense
entrepreneurial
