摘要
随着生活水平的提高,人们对皮鞋的追求有了新的需求,追求个性的私人定制皮鞋从而有了巨大的市场。尤其是新媒体的飞速发展,让私人定制皮鞋更加方便快捷。文章主要对私人定制皮鞋市场的宏观环境与微观环境进行了分析,私人定制皮鞋市场应该采取相应的产品、价格和渠道等三个方面的营销策略。
With the improvement of living standards,people have new demands for the pursuit of leather shoes,and personally customized leather shoes which will bring huge market.In particular,the rapid development of new media has made private customized shoes more convenient and faster.The article mainly analyzes the macro environment and micro environment of private customized leather shoes market.The private customized leather shoes market should adopt three marketing strategies involving in product,price and channel.
作者
汪文忠
Wang Wenzhong(Zhejiang Leather Association,Hanzhou 310009,China)
出处
《皮革科学与工程》
CAS
北大核心
2018年第5期65-67,共3页
Leather Science and Engineering
关键词
新媒体背景
私人定制
皮鞋
营销方法
new media background
private customization
leather shoes
marketing methods
