摘要
根据旅游地的自然条件和文化传承而生产流通的物质类产品,如果在旅游线路和消费中能够很容易地被识别为地方的文化标志,那么它们就承担着旅游地物质文化传播载体的功能。促进南充市的旅游发展,需要有意识地借助汉服复兴的时尚潮流,发扬"中国绸都"的优势,促成汉服产业的形成,使旅游消费者建立"汉服—丝绸—中国绸都—南充"这样的思维图式,提升旅游地的文化品格。汉服在南充旅游文化传播中需要注意几个问题,如汉服的"丝绸"文化核心与质料的非统一性、推广汉服需培育和发展的二元消费市场、与其他旅游产品配套推出的市场布局以及经营模式等。
If the material products, which are produced and circulated according to the local history and culture, can be easily identified as local cultural signs, and shoulder the function of tourism cultural dissemination. This article points out that it is important to promote Nanchong＇s tourism with the NANFU rejuvenation, push ahead HANFU industry by making ase of the advantages of Nanchong as Capital of Silk in China, and encourag tourism consumers to set up a mode of thinking＂HANFU-silk-Capital of Silk in China-Nanchong＂ to enhance Nanchong＇s cultural intergrity. Ib also discusses other issues such as the cultural core of HANFU, developing binary market to spread HANFU, lay out market and business models.
出处
《西华师范大学学报（哲学社会科学版）》
2009年第2期88-92,共5页
Journal of China West Normal University:Philosophy & Social Sciences
基金
四川省教育厅人文社会科学社科重点研究基地--乐山师范学院旅游发展研究中心立项资助课题(LY05-12LY06-12)
关键词
汉服
丝绸
文化
旅游
HANFU
silk
cuhure
tonrism
