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区块链环境下的网络舆情信息传播特征及规律研究 被引量:35

Research on the Propagation Characteristics and Rules of Network Public Opinion Information in Block Chain Environment
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摘要 [目的/意义]解构区块链舆情传播网络结构,剖析舆情传播特征和规律,有助于应用区块链技术突破网络舆情管理瓶颈,重构网络舆情信息传播生态。[方法/过程]基于信息传播和区块链理论,提出区块链环境下的网络舆情信息传播概念模型。在此基础上,以爬虫方式获取steemit数据,采用社会网络分析方法,运用Gephi工具进行数据处理和可视化,进而针对数据结果展开讨论。[结果/结论]区块链舆情传播网络为无标度网络,用户具有多重信息人特征。虽然区块链舆情传播效率有所降低,但虚假舆情传播得以遏制,优质内容在一定程度上凸显,生态良好的舆论环境被重新构建。 [Purpose/Significance]Deconstructing the network structure,analysing the propagation characteristics and rules of block chain public opinion is of great significance.It helps to apply block chain technology so as to break through the bottleneck of network public opinion management and reconstruct the network public opinion information dissemination ecology.[Method/Process]Based on information dissemination and block chain theory,this study proposes a conceptual model of information dissemination in block chain network public opinion.On this basis,the steemit data is obtained by the way of crawling,the social network analysis method is adopted,and the Gephi tool is used to process and visualize the data,and then the data results are discussed.[Result/Conclusion]Block chain public opinion propagation network is scale-free network,and users have multiple information human characteristics.Although the transmission efficiency of the area chain public opinion has been reduced,the dissemination of false public opinion is contained,the quality of the content is highlighted to a certain extent,and the healthy ecological environment has been rebuilt.
作者 赵丹 王晰巍 韩洁平 杨文聪 Zhao Dan;Wang Xiwei;Han Jieping;Yang Wencong(Northeast Electric Power University,Jilin 132012;Management School of Jilin University,Changchun 130022)
出处 《情报杂志》 CSSCI 北大核心 2018年第9期127-133,105,共8页 Journal of Intelligence
基金 国家社会科学基金一般项目"基于区块链的新媒体舆情信息追溯及生态治理研究"(项目编号:18BTQ049)的成果之一
关键词 社会网络分析 区块链 网络舆情 信息传播 social network analysis block chain network public opinion information dissemination
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