摘要
市场营销专业核心课程具有较强的综合性、实践性与应用性等特点,课程教学直接影响到学生对相关知识的掌握和应用。因此,针对教学中存在的问题从符号互动论视角进行教学改革和创新,在深化认识符号互动论及其教育观的基础上,重新审视师生关系,在课程教学内容、教学手段、教学方法和考核方式等方面进行探索实践,以提高学生主动参与教学的积极性,提高教学质量,进而培养具有综合应用型创新能力的市场营销人才。
The core courses of marketing specialty are characterized with comprehensiveness,practicality and applicability.The course teaching directly influences students'mastery and application of relevant knowledge.Therefore,teaching reform and innovation are conducted from the perspective of symbolic interaction theory in view of the problems existing in the teaching.On the basis in deepening the understanding of symbolic interaction theory and its education,the relationship between teachers and students are reviewed.Teaching content,teaching means,teaching method and examination mode in the course are explored to improve students'initiative to participate in teaching initiative,improve teaching effectiveness,and then cultivate marketing talents with comprehensive application of innovative ability.
作者
陶蕊
TAO Rui(Xingjian College of Science and Liberal Arts,Guangxi University,Nanning,Guangxi,530005)
出处
《贵州师范学院学报》
2018年第2期49-53,共5页
Journal of Guizhou Education University
基金
2016年广西高等教育本科教学改革工程"基于创业导向的市场营销专业应用型人才培养模式改革研究与实践"(编号:2016JGA411)
"基于经管类大学生创新能力培养的沙盘模拟实训课程教学模式改革研究"(编号:2016JGB470)的阶段成果
关键词
市场营销
符号互动论
核心课程
教学
Marketing
Symbolic Interactionism
Core Courses
Teaching
