摘要
文章基于生活方式概念的跨学科理论探索,推导出生活方式的单维构念模型、营销学生活方式的子维度模型,并结合心理学、组织行为学等学科的理论繁衍,归纳出交叉学科下生活方式的多层级子维度模型。在新生代农民工生活方式数据的基础上,通过理论模型的逐级推演验证了生活方式双面构念模型,并且在城市务工人群的生活方式数据上,进行了模型的二次验证。结果显示,生活方式构念可以通过三层级六维度的模型进行测量,且构念本身存在双面性,一方面由观点O和兴趣I以形成型构念的形式组合而成,一方面又可体现为多种活动A的反映型构念。愈趋向多元化、高层次的消费群体,其生活方式的双面性愈加显著,而生活方式的多维度测量模型也愈加有效。
The paper,by the interdisciplinary theoretical exploration based on the concept of lifestyle,derives the single dimensional construct model of lifestyle and the sub dimension model of marketing lifestyle,and combines with the theories of psychology,organizational behavior and other disciplines to sum up the multi level sub dimensions model of lifestyle under cross disciplines.Based on the data of new generation of migrant workers lifestyle,the paper verifies the two-sided constructs model of lifestyle through step by step deduction from the theoretical model.Moreover,the paper makes the second verification on the model based on the data of urban migrant workers group lifestyle.The results show that:Lifestyle constructs can be measured by a model of three levels and six dimensions,and the structure itself is two-sided.On the other hand,it is formed by the combination of opinion(O)and interest(I)in the form of formation type construct.On the one hand,it can also be embodied in the reflection type construct of a variety of activities(A).The more diversified and high-level the consumer groups,the more obvious the two-sided lifestyle,the more obvious the double side of their lifestyle,and the multidimensional measurement model of lifestyle is also more effective.
作者
许桂苹
沈蕾
赵袁军
薛可
余明阳
XU Gui-ping;SHEN Lei;ZHAO Yuan-jun;XUE Ke;YU Ming-yang(School of Media and Design Shanghai JiaoTong University,Shanghai 200240,China;The Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China;Antai College of Economics and Management,Shanghai JiaoTong University,Shanghai 200240,China)
出处
《华东经济管理》
CSSCI
北大核心
2018年第3期148-157,共10页
East China Economic Management
基金
国家社会科学基金项目(11BGL067)
国家留学基金委资助项目(201506630047)
中央高校基本科研业务费专项资金项目(CUSF-DH-D-2015065)
关键词
生活方式
AIO
模型
双面构念
新生代农民工
lifestyle
AIO
model
two-sided constructs
new generation of migrant workers
