摘要
词媒体是近年来出现的一种具有媒体功能的语言现象,以其生动传神、新颖凝练等特点迎合了当下的社会背景,满足了大众的表达需求,因而受到广泛追捧。词媒体的走红对传统阅读和出版造成了一些直接和间接的影响。对于词媒体的作用,我们应辩证看待,在摒弃其不良影响的同时,要充分吸收借鉴其适应新媒体时代的优点,以促进传统出版新发展。
Word media is a kind of language phenomenon with media function in recent years.With its vivid,novel,concise and other features to meet the current social background and the needs of the public expression,thus widely sought after.The popularity of word media has had some direct and indirect effects on traditional reading and publishing.The role of word media should be viewed dialectically.While abandoning its adverse effects,we should fully absorb and draw lessons from the advantages of adapting to the new media age,so as to promote the transformation and development of traditional publishing.
作者
冯红梅
田涛
Feng Hongmei;Tian Tao(College of Literature,Shandong University,Jinan 250100,China;Shandong Human Resources and Social Security Research Institute,Jinan 250014,China)
出处
《齐鲁师范学院学报》
2018年第2期128-133,共6页
Journal of Qilu Normal University
关键词
词媒体
传统出版
新媒体
阅读
Word media
Traditional publishing
New media
Reading
