摘要
词媒体是我们这个"读词时代"全民造词运动的新生事物,言简意赅,以极经济的关键词形式传达各类信息,起到媒体的作用。它的形成和传播有广泛的群众基础,在显现世态民情、暴露社会问题、表达民众诉求、信息交流沟通、增强民主意识、营销产品、促进人际融合等方面,具有不同于报纸、广播、电视等常规媒体的社会传播效应。
The word media is the new phenomenon, originating from public word building in the ＂word reading era＂. The word media conveys various types of information, by virtue of extremely abbreviated keyword form and played the role of＂ the media. Because of building and spreading of the people, the word media can shows public status, exposes social problems, expresses public demands, exchanges information, strengthen democratic awareness, marketing products and promote interpersonal integration, and so on, with social propagation effects that is different from newspapers, radio, television and other conventional media.
出处
《重庆社会科学》
CSSCI
2014年第10期83-88,共6页
Chongqing Social Sciences
关键词
词媒体
网络传播
传播效应
the word media, networks spreading, communication effect
