摘要
基于零售商业模式创新理论,文章分析了互联网时代国内实体零售业面临的困境与契机,探讨了互联网时代实体零售商业的几种创新模式和创新策略。文章认为,互联网时代实体零售商业虽然受到电子商务冲击,但通过商业模式的合理创新,前景仍然较好。
Based on the theory of retail business model innovation, analyzing the dilemma and the possible opportunities of the entity retail business in the Internet age by the research of entity retail industry in developed country in the internet age. It also discusses several innovative models which is benefit to retail business out of predicament in Internet era, and points out the tactics and notices of the retail business model innovation in the Internet era. The research shows that although the Internet entity retail business will be impacted by the electronic commerce, the future prospects of entity Business are still good through the reasonable business model innovation.
作者
李富
Li Fu(Department of International Business Wuxi Institute of Commerce, Jiangsu Wuxi 214153)
出处
《开放导报》
北大核心
2017年第1期59-64,共6页
China Opening Journal
基金
江苏"青蓝工程"资助
关键词
互联网
实体零售商业
商业模式
创新
发展空间
Internet
Entity Retail Business
Business Model
Innovation
Development Space
