摘要
大数据指的是所涉及资料规模巨大,通过目前主流软件工具,无法在合理时间内筛选、管理、整理成为能够更为有效帮助企业经营决策的数据。商业模式基于环境的变化、科技的变化以及消费者行为的变化而发生变化,大数据时代数据的广泛应用和传播,必将促使消费者行为发生变化,进而对商业模式提出新的要求,商业模式只有通过变革才能在激烈的竞争中获得生存,这其中也存在商业模式创新的悖论问题,需要采取相应措施加以应对,确保基于大数据的商业模式创新更有效率。
Big data means the huge amount of related information;the existing mainstream software cannot be used toscreen and manage the effective data helpful for enterprises’decision-making within rational period of time. Business model willchange with changes in environment,science and technology,and consumer behavior;in big data times,the broad applicationand spread of data will definitely change consumer behavior,which will in turn impose new requirement on business model;onlywith changes in business model,will the enterprises survive in fierce competition. But there are paradox problems with innovationin business model;and we should adopt corresponding measures to guarantee the efficiency of innovation in business model in thebig data times.
出处
《中国流通经济》
CSSCI
北大核心
2014年第10期87-91,共5页
China Business and Market
基金
江苏"青蓝工程"项目资助
关键词
大数据
商业模式
消费者行为
变迁
变革
big data
business model
consumer behavior
change
innovation
