摘要
框架效应是指人们对同一问题的不同表述会产生不同的偏好。本文首先回顾了框架效应的相关研究;接着深入探讨了框架效应的的形成机制,主要包括预期理论和齐当别决策模型。最后,本文指出了在框架效应研究中存在的问题。
Framing effect refers to the alternative descriptions of a decision problem which often gives rise to differ-ent preferences. This paper first reviewed related researches of framing effect,then discussed formation mechanism of framing effect:prospect theory and equate-to-differentiate model. Finally,some limitations were discussed and the directions for future study on framing effect were suggested.
出处
《华中师范大学研究生学报》
2010年第2期125-128,共4页
Central China Normal University Journal of Postgraduates
关键词
框架效应
不变性
期望效应理论
预期理论
framing effect
invariance
expected utility theory
prospect theory
