摘要
随着网络社会的逐渐形成与发展,网络动员日益展现出对实体社会的重构力量。在我国,NGO组织的网络动员在环境抗争方面发挥着不可替代的作用。本文通过虚拟民族志和文本分析方法,在框架建构理论下,以＂雾霾环保公益＂组织在新浪微博发起的＂首届中国雾霾主题公益海报作品征集活动＂为个案,来探讨微博公益组织如何通过动员框架来实现集体行动的社会动员,也就是参与者如何被动员。研究发现＂雾霾环保公益＂组织的新浪微博为环保公益组织线上动员提供了虚拟组织平台和信息分享渠道,并实现了网络赋权。同时,在社会动员的话语框架和活动框架中塑造了共意的情感空间,并形成了常规的日常行为,从而发挥着将全民组织化并引领持续性社会行动的作用。
With the forming and development of the network society,network mobilization,increasingly show refactoring to the real society. In our country,the environmental NGO in the network mobilization plays an irreplaceablerole to struggle. In this article,through the virtual ethnography and text analysis method,under the framework construction theory,in order to ＂fog＂of environmental protection commonweal ＂in the sina-weibo by the first China haze theme commonweal poster＂as a case,the solicitation to explore how weibo commonweal organization through the mobilization of framework to realize the social mobilization of collective action,is how the participants was mobilized,too？ The study found that the＂fog＂of environmental protection commonweal sina-weibo for environmental protection public welfare organization online mobilization provides a platform for virtual organization and information sharing channel,empowerment and implements the network. At the same time,in the frame of the social mobilization of discourse framework and activity creates a total of the emotional space,and formes a regular daily behavior,and thus may plays a civil organization and leading the continuous maintenance functions of social action.
作者
陈甜甜
于德山
Chen Tiantian;Yu Deshan
出处
《新媒体与社会》
CSSCI
2017年第2期58-72,共15页
New Media and Society
关键词
“雾霾环保公益”组织
新浪微博
社会动员
框架建构
＂ Haze＂ of environmental protection commonweal organization
Sina-weibo
Social mobilization
Frame construction
