摘要
特色乡村小镇作为一种新兴的旅游方式,近年来发展势头迅猛,占旅游产业的比重逐年增大,故对其未来的旅游规划具有重要意义。本研究运用SWOT分析方法,明确了烟台市葡萄酒特色小镇旅游所面临的内外部环境的优势、劣势、机会、威胁,并提出了实现小镇可持续发展的针对性战略。未来烟台市葡萄酒特色小镇的推进要充分发挥政策优势,借力烟台仙境海岸经济带,深化葡萄酒历史文化内涵,丰富特色产品服务路线,统筹乡村配套设施建设和公众服务供给。
As a new tourism mode, the characteristic rural town has developed rapidly in recent years, and its proportion accounting for tourism industry has increased year by year, so it has a great significance to future tourism planning. By using the SWOT analysis method, we clarified the advantages, disadvantages, opportunities and threats of the interior and exterior environments of Yantai wine featured town tourism, and put forward the strategies for realizing the sustainable development of the town in this paper. The results were that the future of Yantai wine featured town should give full play to the advantages of urban policies, deepening the historical and cultural connotations of wine, enrich the service route of the characteristic products, and give consideration to the supply of supporting rural facilities and public service.
作者
王宇
董峰
张文丽
李晶晶
Wang Yu;Dong Feng;Zhang Wenli;Li Jingjing(Yantai Research Institute, China Agricultural University, Yantai 264670, China)
出处
《山东农业科学》
2018年第9期169-172,共4页
Shandong Agricultural Sciences
基金
2017年度烟台市哲学社会科学规划重点课题"烟台葡萄酒文化旅游资源调查与消费影响因素研究"(ytsk2017-z-13)
