摘要
利用百度指数系统,获取我国31个地区2011-2017年的网络关注度指数,并通过变异系数、季节集中指数、赫芬达尔系数、地理集中指数、回归分析等对我国邮轮旅游网络关注度的时空特征进行分析.研究发现:我国邮轮旅游网络关注度月份分布呈"倒V"形的特点,且存在季节性差异;各地区邮轮旅游网络关注度集聚程度较低,关注较为分散;三大区域间邮轮旅游网络关注度差异显著,且整体上差异缓慢减少,集聚程度增加.进一步分析发现,经济发展水平、网络发达程度、网民年龄和旅游业发展水平等因素影响邮轮旅游网络关注度差异,文章在此基础上提出相应建议.
Based on the Baidu Index from 2011 to 2017 about network attention of cruise tourism of 31 regions in China,this paper analyses the temporal and spatial characteristics of the network attention of cruise tourism by using variation coefficient,seasonal concentration index,Herfindahl coefficient,geographical concentration index and regression analysis Time-space features of the analysis.It is found that the monthly distribution of attention on cruise tourism networks in China is characterized by an inverted V shape and seasonal variations.The degree of concentration of the cruise tourism network in each region is relatively low,and the attention is scattered;the difference among the three regional cruise networks pay attention is significant,and the overall difference slowly decreases,and the degree of agglomeration increases.Further analysis revealed that factors such as the level of economic development,the degree of network development,the age of Internet users,and the level of tourism development affect the differences in the degree of attention of cruise travel networks,corresponding suggestions were put forward on the basis.
作者
李亚恒
陈金华
LI Yaheng;CHEN Jinhua(Tourism Department, Huaqiao University, Fujian 362021 ,China)
出处
《泉州师范学院学报》
2018年第2期102-108,共7页
Journal of Quanzhou Normal University
关键词
邮轮旅游
网络关注度
时空特征
cruise tourism
network attention
spatial-temporal characteristics
