摘要
基于2016年1月1日-2022年2月28日百度指数,研究新冠疫情冲击下平遥古城网络关注度的影响因素。结果显示,平遥古城网络关注度年际变化在震荡波动中呈下降趋势。“疫情前”平遥古城的月度网络关注度明显高于“疫情后”对应值。通过构建双重差分模型发现,新冠疫情对平遥古城网络关注度的冲击效应显著为负。进一步通过时间序列协整模型分析发现,新冠疫情网络关注度是平遥古城网络关注度的单向格兰杰原因。研究表明:新冠疫情冲击在一定程度上减弱了潜在游客对平遥古城的网络关注度;同时,新冠疫情网络关注度的增加也能有效解释平遥古城网络关注度的下降。
Based on the Baidu index data from January 1,2016 to February 28,2022,the factors influencing the network attention to Pingyao Ancient City under the impact of the COVID-19 is studied.The results show that the inter annual change of network attention to Pingyao Ancient City shows a downward trend in the fluctuation.The monthly network attention to Pingyao Ancient City before the pandemic was significantly higher than the corresponding value after the pandemic.The Difference-in-Differences Model found that the impact effect of COVID-19 on network attention to Pingyao Ancient City was significantly negative.Further research found that network attention to COVID-19 was the one-way Granger reason for network attention to Pingyao Ancient City.The research indicates that the impact of the COVID-19 has weakened the potential of tourists’network attention to Pingyao Ancient City to a certain extent.At the same time,the increase of network attention to the COVID-19 can also effectively explain the decline of network attention to Pingyao Ancient City.
作者
韩军辉
杨雨婷
甄林芝
付晓
牛俊杰
HAN Junhui;YANG Yuting;ZHEN Linzhi;FU Xiao;NIU Junjie(School of Economics and Management,Taiyuan University of Technology,Jinzhong 030600;School of Geographical Sciences,Taiyuan Normal University,Jinzhong 030619,China)
出处
《干旱区资源与环境》
CSCD
北大核心
2023年第3期203-208,共6页
Journal of Arid Land Resources and Environment
基金
教育部人文社会科学研究规划基金项目(19YJAZH066)
山西省高等学校人文社会科学重点研究基地项目(20200133)
山西省回国留学人员科研教研资助项目(2017-105)资助
关键词
新冠疫情
平遥古城
网络关注度
COVID-19
Pingyao Ancient City
network attention
