摘要
自然保护地的文化生态系统服务(CES)是保护与提升资源价值,造福国民的有效工具。数字化发展是其实现多维功能拓展的时代需求,亟待学术探索。基于提出数字文化生态系统服务(D-CES)概念,以中国五地(三江源国家公园、海南热带雨林国家公园、大熊猫国家公园、东北虎豹国家公园、武夷山国家公园)的网络空间为案例地,以数字田野调查和多阶段访谈与问卷调查为基础,结合扎根理论质性探索与量化分析,建构了数字文化生态系统服务量表,并检验了其对潜在游客出游行为意愿的效应。结果表明:(1)确立国家公园数字文化生态系统服务五大主题类属和18个概念类属;(2)研究编制、探索并验证了数字文化生态系统服务的测度量表,确定了5个维度(教育价值、美学价值、社交价值、精神价值、娱乐价值)和16个题项;(3)通过效标效度检验,发现了不同维度对潜在游客出游行为意愿的影响;(4)研究为国家公园数字文化生态系统服务的建设提供了参考策略。
Cultural ecosystem services(CES)in natural resource areas is an effective tool to protect and enhance the value of resources and benefit the people.Digital development is the demand of the times for its efficient realization of multiple functions,which urgently needs academic exploration.This study puts forward the concept of digital cultural ecosystem service(D-CES).Taking the cyberspace of five places in China(Three-River-Source National Park,National Park of Hainan Tropical Forest,Giant Panda National Park,Northeast China Tiger and Leopard National Park and Wuyishan National Park)as cases,based on a digital field survey and multi-stage questionnaire interview,combining the qualitative exploration and quantitative analysis of grounded theory,this paper constructs the digital cultural ecosystem service(D-CES)scale,and tests its effect on the travel behavior of potential tourists.The conclusions are as follows:(1)The digital cultural ecosystem service(D-CES)of the national park includes 5 themes and 18 secondary categories.(2)The D-CES measurement scale contains 5 dimensions(educational value,aesthetic value,social value,spiritual value,and entertainment value)and 16 items were compiled and verified.(3)Through the criterion validity test,the study found the impact of different dimensions on potential tourists'travel intention.(4)Finally,the research provides strategies for the construction of digital cultural ecosystem service in national parks.
作者
孙佼佼
郭英之
SUN Jiao-jiao;GUO Ying-zhi(School of Business,Suzhou University of Science and Technology,Suzhou 215009,Jiangsu,China;Postdoctoral Station of Business Administration,Fudan University,Shanghai 200433,China;Department of Tourism,Fudan University,Shanghai 200433,China)
出处
《自然资源学报》
CSCD
北大核心
2023年第4期983-994,共12页
Journal of Natural Resources
基金
国家自然科学基金项目(42101225,72074053)
教育部人文社会科学研究青年基金项目(21YJCZH140)
中国博士后科学基金项目(2021M690652)。
