摘要
"互联网+"为高校阅读推广工作提供了新思路。通过细致分析西南大学图书馆开展的四个阅读推广实践活动,总结出充分利用"碎片化"阅读习惯、实施O2O宣传策略、重视活动的系统性和延续性、以"学生"为中心展开活动、强调多渠道互动、多屏联动提高关注度的阅读推广策略。
＂Internet plus＂ has provided new thoughts for reading promotion of university libraries. Based on the analysis about four practical activities of reading promotion in Southwest University, this paper proposed seven suggestions including catering for the habit of fragmented reading, implementing O2 O publicity strategy, strengthening the systematicness and continuity, conducting activities with students oriented, interacting in multi-channels, enhancing attentions through the linkages of departments.
作者
李燕
杨露
张璐
LI Yan;YANG Lu;ZHANG Lu(Library of Southwest University, Chongqing 400715, China;Music College of Southwest University, Chongqing 400715, China)
出处
《农业图书情报学刊》
2018年第5期111-114,共4页
Journal of Library and Information Sciences in Agriculture
关键词
互联网+
高校图书馆
阅读推广
＂Internet plus＂
university library
reading promotion
