摘要
新时代的互联网技术推进传统媒体改革,客家传统音乐文化的传播面临新兴媒体的选择和对接。首先从对客家传统音乐文化的认识入手,介绍五种传播模式,分析三类传播媒介的优势和劣势。据此提出客家传统音乐文化的传播思路:建立政府主导的市场化传播体系;构建"实质内容+个性化形式"的传播模式;注重场景设计,提高用户体验;利用区块链技术;拓宽传播渠道。
The internet technology pushes forward the reform of traditional media in the new era, and the communication of traditional Hakka music culture will face the choice and docking of the new media. First of all,based on the cognition of the Hakka traditional music culture, this paper introduces five propagation modes and analyzes the advantages and disadvantages of the three types of communication media. Based on the above analysis, the communication ideas of the Hakkas traditional music culture is proposed： establishing a government-led marketoriented communication system, building the mode of ＂substance content personalized form＂, and improving user experience with emphasis on scene design and using block chain technology to broaden the communication channels.
作者
刘高常
王丽萍
谭吉玉
LIU Gao-chang;WANG Li-ping;TAN Ji-yu(Research Center of Mining Industry Development,Jiangxi University of Science ＆ Technology,Ganzhou 341000,China;School of Economy ＆ Management,Jiangxi University of Science ＆ Technology,Ganzhou 341000,China)
出处
《嘉应学院学报》
2018年第4期12-17,共6页
Journal of Jiaying University
基金
2015年度江西省艺术科学规划项目(YG2015129)
江西省高校人文社会科学重点研究基地招标项目(JD17063)
江西理工大学矿业发展研究中心重点课题(KYZX2017-1)
