摘要
目前,赣南客家传统音乐项目的资金来源主要依靠当地客家人的自给自足、文艺团体的会员收入以及少量的社会捐赠和财政扶持,难以满足传承与发展的需求。新时代下,音乐项目众筹克服了传统融资模式的不足,拓宽了传统音乐文化的推广模式。在简述客家传统音乐项目的众筹运作机制之后,分析了音乐项目众筹模式发展现状,梳理了发展中存在的问题,据此提出了相应对策建议:构建政府与平台双监管模式;完善众筹信息披露制度;做好项目前期策划;创新项目场景;提供突破性产品和有价值的回报。
At present,The capital of traditional Hakkas music culture derived mainly from self-sufficient income,members income,and a small amount of public finance or donations.Therefore,it is difficult to meet the needs of inheritance and development.In the new era,crowdfunding can overcome deficiencies of traditional financing model,and broaden the promotion model of traditional music culture.After briefly describing the operating mechanism of crowdfunding,this paper analyzed its development status,sorted out its problems in practice,and put forward some corresponding suggestions to solve the financing constraints of Hakka music project.For example,we will build a dual mode of government and platform supervision,improve the information disclosure system of crowd-funding,plan the project as soon as possible,innovate scenario of project,and show breakthrough products and valuable returns to our clients.
作者
刘高常
王丽萍
谭吉玉
LIU Gao-chang;WANG Li-ping;TAN Ji-yu(School of Economic ＆ Management,Jiangxi University of Science ＆ Technology,Ganzhou 341000,China)
出处
《嘉应学院学报》
2018年第10期10-15,共6页
Journal of Jiaying University
基金
2015年度江西省艺术科学规划项目(YG2015129)
2018年赣州市社联百题研究课题(18411)
关键词
客家文化
传统音乐
众筹
融资约束
culture of Hakka
traditional music
crowdfunding
financing constraints
