摘要
在市场资源配置自由化、社会思潮多样化、网络话语多变化的时代,网络意见领袖的各类言论对主流意识形态的冲击前所未有,这一现象所反映的本质就是在网络空间的相当范围内,网络意见领袖话语权强于网络思想政治教育话语权。因此,在建设思想政治话语权中要发挥优势资源,培养"红色网络意见领袖";重视受众话语权,满足客体精神需要;创新网络思想政治教育话语形式,增加话语趣味性。
In the age of free market system of resource allocation,diverse social ideological trends and changing network discourse,Internet opinion leaders exert unprecedented impact on the mainstream ideology through their views and comments.As is reflected by the phenomenon,Internet opinion leaders,to a considerable degree,have a louder voice than online ideological education.Therefore,it is important to exploit the advantage of the situation and consciously cultivate"red Internet opinion leaders,to attach importance to the discourse of the audience and meet their spiritual needs and to create new interesting discourse patterns.
出处
《高校辅导员学刊》
2018年第1期44-48,共5页
Journal of College Advisor
基金
福建省社会科学规划2016年度项目(FJ2016B014)
关键词
网络意见领袖
话语权
网络思想政治教育
意识形态
Internet opinion leaders
discourse power
online ideological education
ideology
