摘要
伴随着全民健身的普及,越来越多的企业愿意通过承接体育赛事来宣传自己的品牌,其中城市马拉松赛备受青睐。城市马拉松赛作为参与人数最多的一项体育运动,并且不受场地限制,所以具备较强的传播效应,是长跑运动的商业价值得到充分体现与开发的典型案例。因此,相关的产业链条也正逐步建立并完善,对于推动体育相关产业的发展也具有十分重要的现实意义。
More and more enterprises are willing to undertake sports events to promote their brands with the popularity of the national fitness. Among them the city marathon is very popular. The City Marathon as a sport in the largest,and not subject to site constraints,so the spread effect is strong. It is a typical case that the commercial value of long-distance running has been fully embodied and developed. Therefore,the industry chain is also gradually establishing and perfect,but also has very important practical significance for promoting the development of sports industry.
出处
《体育科技文献通报》
2018年第1期148-149,共2页
Bulletin of Sport Science & Technology
关键词
城市马拉松
品牌效应
全民健身
碧桂园集团
city marathon
brand effect
National Fitness
Biguiyuan Country Garden
