摘要
主要用动态分析的方法对我国体育市场化进程进行了阶段划分,并阐述了在不同阶段政府主导手段的选择,在此基础上,分析了我国目前体育市场化所处的阶段及其政府主导手段的选择。另外还从政府行为的角度对我国体育市场化进程中发生的“中超革命”事件进行了探讨。
With the method of dynamic analysis, this paper divides the process of sport market formation into different phases and expatiates on the choices of government-oriented means in the different phases, Based on the research, it also analyzes the phase of current national aport market formation and the choice of the govemmest-oriented means. Finally, it probes into the China Super League Reform happened in the process of national sport market formation in the view of the govemmant behavior.
出处
《体育科研》
2005年第6期37-40,共4页
Sport Science Research
关键词
体育
市场化
中超改革
政府主导
sport
market formation
China Super League Reform
government-oriented
