摘要
伴随着移动终端的完善和网络普及化程度的不断提升,自媒体时代受众的地位由原来的"被动接受"向"主动传播"发展,广大受众的话语权、参与权也在一定程度上得以确立和提升。然而,受众主体地位的确立也打破了长期以来传统媒体的信息垄断,弱化了政府对社会信息的控制力。自媒体时代如何在"众声喧哗"的舆论场中掌握话语主动权的制高点,需要政府在持续强化网络"把关人"作用的基础上,凝聚主流媒体的"微"力量,培养正能量的网络意见领袖,强化新媒体公众的自律和他律意识,加强政府的公信力建设,从而将重大突发事件造成的严重社会影响和破坏力降至最小范围。
Along with the continuous improvement of mobile terminal and the popularity of network, the statusof the we - media ’ s audience has shift from “ spreader” to “ receiver’” Meanwhile, the pant is established and improved to some extent. However, the establishment of the breaks the long - term monopoly of the traditional media information,and weakens the governsocial information. How should the we - media master the commanding height in the ^heterogloions？ It needs the government continue reinforce the ^gatekeeper” role, to condense the ^micro” power from main-stream media,to cultivate internet view leaders with ^positive energy” , to improve the new media audience, s sen-ses of self-discipline and heteronomy. Enhancing the government, s credibility construction, so as to minimum the social impact and destructive power that caused by serious sudden accidents.
出处
《中州大学学报》
2017年第5期69-73,共5页
Journal of Zhongzhou University
基金
河南省教育厅人文社科规划项目"重大突发事件网络舆情应急管理研究"(2015-GH-456)
关键词
自媒体时代
政府危机传播
双重话语空间
we - media era
government crisis communication
dual discourse space
