摘要
随着现代化科学技术的不断发展,媒体技术传播逐渐趋于转型,在这种背景下新媒体应运而生。作为我国庞大的消费群体之一,大学生消费群体在现代化社会发展中占据着重要的作用。论文针对新媒体对大学生消费行为的影响进行了分析研究,并针对新媒体时代下该如何引导大学生理性消费进行了对策分析,希望能够帮助大学生在新媒体时代下树立良好的消费观念。
With the continuous development of modern science and technology, media technology communication gradually tends to convert,new media emerged in this context. As one of China＇s largest consumer groups, consumer groups of university students plays an important role in modern social development. This paper studies the impact of new media on college students＇ consumption behavior, and analyzes on how to guide the rational consumption of college students in the new media era, hoping to help students establish a good consumption concept in the new media era.
出处
《中小企业管理与科技》
2017年第28期108-109,共2页
Management & Technology of SME
关键词
新媒体
大学生
消费行为
影响
研究
new media
college students
consumption behavior
influence
research
