摘要
针对当下白酒包装设计定位不清,品牌特色弱化等现象,通过探讨白酒类型的地域性、地域特色文化与包装设计定位的关系,提出现代白酒包装与地域特色文化融合的设计发展思路。
On the questions of unclear orientation of present liquor packaging design,and the phenomenon of brand characteristics weakened,this paper discussing the relationship between the regionality of liquor,characteristics of regional culture,and location of liquor packaging design.An idea of design development was proposed on the fusion of liquor packaging design with the regional culture.
出处
《食品与机械》
CSCD
北大核心
2017年第7期107-110,128,共5页
Food and Machinery
关键词
酒文化
地域文化
特色元素
包装设计
wine culture
local culture
characteristic elements
package design
