摘要
创建社会主义政治文化离不开对政治文化内涵广泛有效的宣传。基于新媒体的传媒特征与政治属性,它给政治文化宣传带来新突破,不仅催生了"精细化"宣传策略,还通过网络民主衍生出"参与式"宣传模式,提升了政治文化传播的有效性。政府已具备利用新媒体进行社会主义核心价值观宣传的经验基础,或可根据新媒体提升政治文化宣传有效性的两项机制来规划核心价值观宣传,全面合理地开发新媒体作用,提升宣传效果。同时,鉴于新媒体的潜在弊端,还需推动媒介融合趋势,激活传统媒介的舆论引导功能,以其权威性与公信力引导政治文化宣传的大方向。
Comprehensive and effective dissemination is of great importance for constructing new socialist political culture. In the light of its media characteristics and political nature, the new media brings new tops to the dissemination of political culture, not only refining advertising strategies, but also deriving benefit from a more participatory strategy on Cyber Democracy, in order to improve the effec- tiveness of the dissemination of socialist political culture. The government has gained some basic experiences of using new media to disseminate the core values of Chinese Socialism. It is possible to improve the dissemination effectiveness by adjusting government conducts to the media characteristics and political nature of new media. Meanwhile, owing to the potential drawbacks of new media, the government also needs to activate traditional media for its function of public opinion guide in the ways of media convergence.
出处
《武汉理工大学学报（社会科学版）》
2017年第4期37-43,共7页
Journal of Wuhan University of Technology:Social Sciences Edition
基金
2015年武汉理工大学自主创新研究基金"变革时期政治文化构建的历史经验研究"(2015VI027)
关键词
新媒体
精细化
网络民主
社会主义核心价值观
new-media
defining
cyber democracy
the core values of Chinese socialism
