摘要
传统的电商模式已无法满足农产品电子商务发展的要求,一种新型的O2O模式应运而生。但新的农产品O2O模式在发展中存在信息技术水平低、物流配送成本偏高、质量难以保证等问题。本文针对这些问题提出加强信息化建设,建立可追溯体系;建设冷链物流体系,降低运作成本;加强农产品质量的标准化建设;加强客户关系管理等对策建议,以期推动农产品电子商务O2O模式健康快速发展。
The traditional electric business mode is unable to fit the requirements of the e-commerce devel-opment of agricultural products any more,and a new mode,O2O agricultural products mode comes into being.However, there are some issues in this new mode,low levels of information technology,high logistics and distribu-tion costs,uneven quality,etc.To promote the healthy and rapid development of O2O agricultural products mode,this paper gives some suggestions like strengthen information construction,establish traceability system,build cold chain logistics system,strengthen standardization of agricultural products,strengthen customer relationship management.
出处
《特区经济》
2017年第7期70-72,共3页
Special Zone Economy
基金
陕西省软科学项目
陕西省农产品冷链物流运作保障体系构建研究(2016KRM076)
关键词
电子商务
农产品
O2O模式
冷链物流
e-commerce
agricultural products
O2O mode
cold chain logistics
