摘要
随着'互联网+农业'战略的实施,农村电子商务快速发展,然而传统的B2B、B2C电商模式的弊端逐渐显现,在农业领域发展O2O电商模式势在必行。文章在对河源农产品O2O模式进行SWOT分析的基础上,利用层次分析法(AHP)构建三种农产品O2O模式的评价指标体系。研究结果表明,以加工企业为核心的农产品O2O模式是最优选择。在此基础上提出促进河源农产品O2O模式发展的建议。
With the implementation of the'Internet+Agriculture'strategy,the rural e-commerce has developed rapidly.However,the defects of the traditional B2B and B2C e-commerce models have gradually emerged.It is im perative to develop O2O model in the agricultural field.Based on the SWOT analysis of Heyuan agricultural products O2O model,AHP was used to construct the evaluation index system of O2O model for the three agricultural products.The results show that the O2O model of agricultural products with processing enterprises as the core is the best choice.At last,some proposals were put forward to promote the development of O2O model in Heyuan agricultural products.
作者
吕春燕
LYU Chunyan(College of Administration,Heyuan Vocational and Technical College,Heyuan Guangdong 517000,China)
出处
《重庆文理学院学报（社会科学版）》
2019年第3期1-11,共11页
Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)
基金
河源职业技术学院项目“互联网+背景下河源农产品O2O电商研究”(2017_sk02)
河源市哲学社会科学“十三五”规划项目“基于创新驱动的河源产业升级研究”(HYSL18P08)
关键词
农产品
电商
O2O模式
agricultural products
e-commerce
O2O model
