摘要
目的探究即时性信息在现代包装创意设计中的表达方式与运用研究。方法通过对"即时性信息"概念的界定及其在现代包装设计中的意义,结合现代包装设计实例分析即时性信息在现代包装创新设计中的表现形式,基于消费者情感需求,从感官、行为、情境等方面分析即时性信息在现代包装设计中的表达方式研究。结论即时性信息在现代包装创新设计中是从消费者的情感需求出发,使包装成为消费者情感交流的纽带,从而通过消费者感官、行为、使用情境得以即时性信息的传递、反馈与体验。
It aims to explore the expression and application of real-time information in modern packaging creative design. Based on the definition of ＂real-time information＂ and its significance, it analyzes the manifestation of real-time information in modem packaging design. The research would be made from the senses, behavior, situations and other as- pects of real-time information in the packaging design of expression in terms of the emotional needs of consumers. In the modem packaging innovation design, the real-time information starts from the emotional needs of the consumers, making the packaging become the link of the consumer＇s emotional communication and then through the consumers＇ senses, be- havior, and experience so as to transmit and feedback the real-time information.
出处
《包装工程》
CAS
北大核心
2017年第12期55-59,共5页
Packaging Engineering
基金
2011年度江苏省社会科学研究基金项目(11CSJ002)
2015年度江苏省研究生教育教学改革研究与实践项目(JGL-X15_070)
关键词
即时性信息
现代包装创新设计
表达方式
Real-time information
modern packaging innovation design
expression
