摘要
以日本设计师在感官设计上对色彩的"空"和应用材料的质感创新为出发点。分析了色彩"空"的内涵和发挥材料的质感、肌理在感官设计上的作用,探讨了日本感官设计在色彩上的"空"与我国传统美学空白的差异。论述了色彩的"空"和材料质感对激发消费者感官活跃的内在机制。在此基础上,进一步阐述色彩的视觉张力是诱发消费者其他感官活跃的重要原因,强调说明借鉴日本产品感官设计的现实意义。
In order to Japanese designers in the sensory design of color ＂empty＂ and the application of the sense of material innovation as the starting point, it analyzed the connotation of color ＂empty＂ and the application of materials, texture, texture in the sensory design function, discussed Japan sensory design of color in the ＂empty＂ and traditional Chinese aesthetic blank differences and discussed the color of ＂empty＂ and texture to stimulate consumer senses active mechanism. On this basis, it further elaborated the color visual tension was the most important reasons evoked by the consumers of other senses and emphasized the practical significance referred from Japanese product sensory design.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第14期94-97,110,共5页
Packaging Engineering
关键词
感官设计
色彩
材料
成因
sensory design
color
materials
causes
