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谈颜色探索BIGC微信公众号的学习资源建设

Talk about Learning Resources of Explore Color BIGC Wechat Official Account
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摘要 "颜色探索BIGC"公众号是北京印刷学院新媒体学院数字媒体艺术专业教学团队建设的微信公众平台,是为补充课堂教学的内容而开发的一个公众号。它以艺术设计中的色彩设计为主要内容,既有主题突出的、以介绍传统色彩知识为主的版块,又有碎片化的、定期推送的有关色彩设计的文章,具有原创性和专业性的特点。文章的内容注重与设计热点相结合,并且运用新颖的交互形式、结合大量的图片使信息的传递更加生动、有效,有益地拓展了课堂教学的内容,收到了良好的教学效果。 "Explore Color BIGC" wechat official account complement the content of classroom teaching, which is based on WeChat public platform by specialized teaching team of school of diginal media art professional of new media in Beijing Institut, of Graphic Communication. It's main content is design color, t has outstanding theme, which mainly introduces traditional color plates. It also has fragmented article pushed at fixed proiod. It has the characteristics of originality and professionally It pays attention to the content of article combined with ho event about design. What's more, it uses the novel interactiw means and a lot of pictures to present information more vi idly and effectively. These beneficial to expand the content of classroom teaching, which has received fine teaching effect.
作者 吴徐君 柳真
出处 《北京印刷学院学报》 2017年第3期40-42,共3页 Journal of Beijing Institute of Graphic Communication
基金 北京市教委项目"科技创新平台--特色教育资源库建设"(PXM2016_014223_00000_7)阶段性研究成果
关键词 微信公众号 定位 内容设计 运营 wechat official account location content design operation
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