摘要
中国互联网的迅猛发展,新媒体的广泛使用,为高校文化信息传播创造了无限广阔的空间,也给高校校园文化建设带来了新的机遇和挑战。新媒体开放快捷的信息传播,使集权的权威传播形式受到前所未有的冲击,高校信息的快速传播和迅速发酵成为可能,高校要高度重视新媒体的作用;针对新媒体拥有众多信源渠道的特征,高校要提升对新媒体的"把关"意识;针对新媒体信息交互性强的特征,高校校园文化建设应重视相关议题建构与议程设置,引导关注点;新媒体信息的甄别难度大,高校要重视舆情信息时空维度的监控、分析,要加强网络文化建设。
with the rapid development of China＇s Internet and the widespread use of new media, it has created a vast space for the dissemination of cultural information in colleges and universities and has brought new opportunities and challenges to the construction of campus culture. The open and fast dissemination of new media information has not only unprecedentedly shocked the form of communication of the centralized authority, and made it possible for university information to spread rapidly. So we should attach great importance to the role of new media. According to the characteristics of many channels of new media source, colleges and universities should promote the consciousness of ＂gatekeeper＂ for new media. For the characteristics of strong interaction of new media information, we should guide the focus and pay attention to related issue building and agenda setting in the campus culture construction in colleges and universities. It is difficult to screen new media information, so universities should pay attention to monitor public opinion information from temporal and space dimensions and to strengthen the construction of network culture.
出处
《江西科技师范大学学报》
2017年第2期72-77,共6页
Journal of Jiangxi Science & Technology Normal University
基金
江西省社会科学规划项目"新媒体背景下高校校园文化建设研究"(项目编号:12GL34)阶段性成果
主持人:易萍
关键词
新媒体
中国互联网发展
文化建设
new media
China＇s Internet development
cultural construction
