摘要
当前网络新媒体已经与医院文化建设紧密地联系在一起,成为传播与宣传医院与医疗状况的重要媒体。不过当前很多网络新媒体在医疗事件的报道中存在偏颇状况,使得部分患者对医护人员产生了不信任、误解,对治疗产生了不好的影响,不利于我国建立良好的医疗环境。本文首先分析了网络新媒体传播的基本特征,然后探讨了医院文化与媒体舆论导向状况,论述了网络新媒体传播体系下医院文化建设的要求与价值,最后提出了网络新媒体传播体系下医院文化建设的对策:将危机管理融入医院文化建设、正面引导危机处置、积极提高医院文化建设质量。
At present, network new media has been closely linked with the construction of hospital culture, and be- come an important medium for the dissemination and promotion of hospital and medical conditions. However, there are some unfair reports about medical events, making mistrust and misunderstanding between doctors and patients, which bring a bad effect on the treatment and are not conducive to the establishment of a good medical environment. The pa- per firstly analyzes the basic spread characteristics of network new media, then discusses the hospital culture and the media in guiding public opinion, and discusses the value and requirements of the hospital culture construction under the network new media communication system. Finally, the paper puts forward some countermeasures for the construc- tion of hospital culture： the crisis management is integrated into the hospital culture, with positively crisis management, to promote the cultural construction of hospital quality.
作者
孙倩
韩霜雪
刘艳亭
侯戬炜
罗涛
SUN Qian HAN Shuangxue LIU Yanting HOU Jianwei LUO Tao(Party Committee Office, Beijing Tongren Hospital, Capital Medical University, Beijing 100730, China Office of the Director, Beijing Tongren Hospital, Capital Medical University, Beijing 100730, China)
出处
《中国医药导报》
CAS
2017年第13期154-157,共4页
China Medical Herald
基金
首都医科大学附属北京同仁医院科研基金资助项目(2015-YJJ-GLL-010)
关键词
网络新媒体
医院
文化建设
危机管理
New media
Hospitals
Cultural construction
Crisis management
